The Party’s Over - New York Times

The Party’s Over - New York Times

The end of book launch parties.

“I’ll pay for the wine and some cheese and crackers, but it’s hard to justify spending the money,” said Morgan Entrekin, the publisher of Grove/Atlantic and one of literary New York’s most venerable partygoers, who said he gave his first book party in 1980 at the Mudd Club, the late downtown venue, for a book on junk food. For a small first novel, he said, spending more than $1,000 “would be 10 percent of the marketing budget — is that a smart way to spend it?”

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